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Mariam Naficy is an American entrepreneur who is founder and CEO of Minted, a crowd-sourced design company. In 1998, Naficy co-founded Eve.com, the first major online retailer of cosmetics.Naficy is a graduate of Williams College and Stanford Graduate School of Business. She lives in San Francisco, California with her husband and two children. Naficy worked as an investment banker at Goldman Sachs early in her career. While in business school, Naficy published "The Fast Track: The Insider's Guide to Winning Jobs in Management Consulting, Investment Banking, & Securities Trading," which has sold 50,000 copies.She started Eve.com in 1998, at the age of 28, along with co-founder Varsha Rao. In 2000, Eve.com was sold for a reported $110 million to Idealab and was later sold to Sephora.In 2010, Naficy was named to the Fortune Most Powerful Women Entrepreneurs list.Naficy was born to Iranian and Chinese parents who are graduates of Georgetown University, and were stationed abroad throughout Africa and the Mideast.